With constant updates to search engine algorithms, you need to be on top of your game if you hope to consistently rank high on organic search results. Schema Pro can help.
This plugin helps Google understand your website by enabling you to easily and efficiently produce optimized Schema markup for all your pages.
What is Schema markup?
Schema markup is a type of microdata that is formed by schema.org. After being added to a web page, it generates a rich snippet that appears in search results.
Schema.org is a collaborative organization between Google, Yandex, Bing, and Yahoo! It was created with the aim of making it easier for search engines to understand the content on your site and offer the most relevant search results whenever someone submits a query.
Getting Schema markup on your HTML enhances the way that your page is displayed on search results by inserting rich snippets that are located under your page title.
As you’ll see above, the top search result displays a publication date and star rating. Both of these elements were added using Schema. The search result below it doesn’t have rich snippets and displays the meta description instead.
In the event that no meta description was provided by the site owner, Google will choose what to display — usually preview text from the content on your page.
Quality and Relevancy
Most search engines like Google, Yahoo, and Bing consider rich snippets a ranking and relevancy factor when displaying search results. This holds even more weight following Google’s Hummingbird update.
The update was meant to provide search results of higher quality whenever someone would Google something. Schema helps your website display quality so that Google — and other search engines — will rank it higher in the organic search results.
It’s worth noting that rich snippets are dependent on search engines and that any plugin you use to add schema on your site can do nothing more than add a few important lines of code to your website. The content on your website coupled with its authority will also be an important factor.
How Can Schema Pro Help Improve Your SEO?
There is evidence to support the theory that schema microdata plays a significant role in organic search results. Schema rich snippets look a lot better in search results too. The enhanced aesthetic will increase your click-through rate and, as a result, your organic traffic.
Recent studies show fewer than 30% of websites in Google search results have a rich snippet. The fact that less than a third of all websites are using rich snippets provides a useful opportunity for your company to get ahead of its competition with very little effort.
What is Schema Used For?
The debate is still ongoing on whether or not structured data affects website rankings. While there isn’t any concrete evidence, there are strong indications that search engines factor in rich snippets when ranking a site.
Even assuming that they don’t, the boost in click-through rate due to its improved visibility is reason enough to get a rich snippet on your website. Try to experiment with Schema markup to see how your target audience responds to different rich snippets.
Schema can be used on any page or website but here are a few categories that would greatly benefit from it:
- Businesses and organizations
Is Schema Pro the Right Plugin for you?
While there are numerous plugins for WordPress that let you add Schema markup to your website, you need to proceed with caution when picking one out. Choosing the wrong plugin could end with your efforts collapsing with nothing to show for it.
Schema Pro is a top-recommended plugin for every WordPress site. You can apply Schema markup to any website, not just those within the categories mentioned above. Schema Pro lets webmasters add Schema data without having to write code. It’s especially useful to those without programming knowledge.
Some site owners use Yoast SEO for Schema optimization but they have to bear in mind the fact that Yoast is an SEO plugin and isn’t effective when it comes to Schema implementation. Schema Pro’s robust programming an versatile features make it the best option for a website in any niche.
How to Use Schema Pro to Maximize Results
Select Schema Type
Schema Pro provides 13 different types of Schemas. These include recipe, article, book, job posting, review, and so much more. Start by picking the one that best suits your page.
Choose Your Target
Choose which pages and posts should have the Schema markup added to them. You can implement Schema on the entire website at once or choose specific pages to include/exclude.
Map Existing Content
The chances are that your website already has information like author, date, category, title, and even the featured image. Using Schema Pro, you can integrate Schema code into these data fields in just a few clicks. It even supports custom fields that you’ve added to your website.
Closing Thoughts on Schema Pro
We hope that this article has helped clarify a thing or two with regards to the importance of Schema markup for your site, and made your decision on which Schema plugin to pick a lot easier. Whether you’re a programmer, blogger or small business owner, Schema is extremely easy to implement and can provide great benefits to you and your website.
Using Schema Pro on your site is the best way to avoid seeing your site drop in rankings due to sloppy Schema implementation done by a subpar plugin.
The rule of thumb is to implement Schema on every website that you manage to ensure it ranks high and gets a lot of traffic. With this plugin, you can do that with ease without having to type a single line of code.
The pro version of Schema Pro is a paid plugin but with the time and effort you save, you’re getting great value for your money. My suggestion, if you are looking to implement schema on your website, is to head over and grab a copy of Schema Pro right away!
Have a look at their official FAQs or contact the Schema Pro support team on the website to learn more about the plugin. As always, if you have any questions, don’t hesitate to reach out.