How much do you know about your customers’ online practices, including their social media use? What about their time (and effort) spent with messaging services?
Those are, of course, just two of the many factors that are important to consider in “getting to know” your customers’ online habits and building the plan. But they’re two important indicators that may speak to how much you do or don’t know about them: Most people spend about two hours a day, just doing those things.
Notice the Social Media Marketing Trends
So if they’re devoting that amount of time to social media and messaging, what are they doing during those valuable minutes? What sites are they visiting, and what information are they gathering? How are they engaging, and how are you missing the mark by not understanding that? Do you even know what best practices are important to pay attention to? This graphic explains them.